Mobile Service Provider Survey 2010

Satisfaction with Mobile Service Provider

Unlike handsets and mobile apps, the number of mobile service providers is very few and can be counted on your finger tips. Amongst them, Airtel seems to have the highest current ownership, with 38% of our respondents saying that they were using its services. Vodafone was at number two, with 25% users, followed by MTNL/BSNL at 12%. The pattern is more or less similar as compared to last year. 

Here again, about 77% of the respondents were mostly or completely satisfied with their current mobile service provider. But this satisfaction doesn't necessarily mean that people are not open to changing their service provider. In fact, we found that a majority (77%) of the people have been using their mobile service provider for several years. The one thing that prevents most people form changing is that they would have to change their mobile number, and then share it with all their contacts again. So when asked whether they wo

uld like to retain their mobile number, but change their service provider, only 37% didn't want to do either. 32% wanted to change to a different mobile service provider while retaining their mobile number, but didn't want to pay anything for the change. Another 18% were even willing to pay to change their service provider, and retain their current mobile number. So number portability should definitely cause a reshuffling in mobile service providers. How effective it would actually be remains to be seen.